Sorry for being so long on this next post! My new fifth is Effen. I was expecting a lot out of this $30+ bottle. I was actually very disappointed. It starts out alright, then comes in pretty harsh. There are $15 bottles of vodka that I have had that I would rank well over Effen. Not much else to say here. I will get another bottle shortly, this one is getting demoted to a real expensive mixer for my friends!